Let’s leave the plateaus to the geologists and the blending in to your competitors…

You’re like me:

Average isn’t
in your vocab….

Most brands online are painfully two-dimensional. Recycled trends, messaging and formats. Cult brands, on the other hand, are world-building. Their digital ecosystem is the intricate intersection between intense customer research, brand strategy, and limitless creativity.

Hi! I’m the second option!

I work with brands genuinely building something.

That’s you! Let’s catch your marketing up?

Whether you’re ready to finally scale your ad account with creatives rooted in deep strategy and continually updated industry insights, you’re craving the organic platform so unmistakably your brand that growth, community and status just compound, or you’re just in need of some killer video editing…

You’ve landed in the right place.

How can I help
your brand soar?

Ads rent you a handful of conversations with your buyer. Organic builds you the stage to broadcast from.

Some people buy quick sticks. Others can take years. You need a platform where you can invite people into your world, and use great, you-coded content to compound their trust and loyalty.

In 2026, your social media is your landing page. They click there from your website to take a deeper look. They snoop around after seeing your ads to make sure you’re legit. They see your Reel and want to know more. A friend recommends you, and they send your profile.

It’s not a “nice to have.” It’s an integral part of the sales cycle.

  • Full Content Strategy:
    • An in-depth compass fueled by market research, competitor analysis, scraping your reviews, industry insights + so much more (so we know exactly what to say to drive results!)
  • Content Calendar:
    • Your posts are prepared and ready for approval a month in advance, so we aren’t panic-posting!
  • Monthly Analytics:
    • We’ll dive into what’s working (so we can double down), and what’s not (so we can build a plan!)
  • Graphic Design & Video Editing:
    • Leave the entire creative side to me!
  • Community & DM Management:
    • No customer service team? No worries! I’ll respond to anyone who comments, I’ll respond to DMs, and liase wherever needed!

1. STRATEGY AND ONBOARDING.

Everything orbits around your strategy. With detailed research, this makes sure we’re never throwing spaghetti at the wall and calling it content. It also helps me learn your business and your ideal customers inside and out!

2. CONTENT CREATION.

This is where the magic from phase one comes to life! Here, I’ll plan your content, write it, design it, edit it, schedule it — the whole kit and kaboodle. All I need are updates and/or a meeting 1-2 times a month!

3. ANALYTICS & REPORTING.

Experimentation and using data to improve our strategy are non-negotiable for me. Every month, you’ll get an implementation update and an overview of how your socials are performing.

My packages start at $1,250 USD for 16 posts a month + all of the above.


Each package is customised to your needs, goals, and stage of business!

See my Past Work
Get in contact!

Ad spend doesn’t grow on trees…Let’s make yours count?

Although the profession is called “creative” strategy, 80% of the work rests in the latter. The best creative strategists know your buyers better than they know themselves, and build winning ads based on smart testing, analytics and iteration.

It was never about shipping more ads, but getting more out of the ones you’re using right now.

  • My Insane Research Process:
    • This isn’t a case of, ask Chat-GPT and hope it knows what it’s talking about… My strategy is built on:
      • Diving deep into your reviews, your competitor’s reviews, to see exactly what your people care about.
      • Lurking in community forums to learn just what makes your ideal buyer tick.
      • Analysing the top 100+ organic posts in your niche to understand the psychology behind what makes your buyers pay attention.
      • + SO much more (yep, it’s possible!)
  • An Ad Account Audit:
    • Creative strategy is an 80-20 game…
      • I’ll learn what elements are winning over and over, and find as many ways as possible to reimagine them (the 80%!)
      • I’ll assess what’s missing in the ad account and start testing, still importing those winning elements (the 20%).
  • Creative Roadmapping:
    • This is your engine. New angles found in research. Iterations of winners. New formats performing for strategists at top-performing brands. I’ll organise it all here.
  • Testing & Analytics:
    • It’s one thing to ship creatives. It’s another to know why they worked. I’ll become obsessed with performance, to maximise the winners in your account.
  • Creator Briefing:
    • Using UGC creators? (You should be!) I’ll send in-depth briefs and liase with them for approvals, refinement, etc. Same goes for your video editors!

1. STRATEGY AND ONBOARDING.

The first step is always strategy. I’ll do a deep dive into your ICP, your niche, your brand, your competitors, etc to make sure your ad spend is working as hard as possible.

2. ACCOUNT AUDIT

I’ll audit your ad accounts and pull:

  • Which elements are winners? (Performing over and over.)
  • What’s missing from the ad account?

Using the 80-20 rule, we’ll hit the ground running by building on your success straight away, and finding new ways to scale based on reseatch and testing!

3. CREATIVE BRIEFS

Depending on the level of our collaboration, you’ll get new creatives shipped weekly.

3. ANALYTICS & REPORTING.

I’ll rack up a concerning amount of screen time looking at your results. Less creatives working smarter will outperform a flood of mediocre creatives any day. Knowing your numbers is a non-negotiable.

My retainer services start at $2,000 USD per month, for 8 ad creatives shipped per week.

My portfolio!
Get in touch!

If you’re looking for dynamic videos that scream you, your personality and your brand — I’m your gal.


I don’t just “edit videos.” I create visual stories that combine pacing, tension, sound design and visual effects to create stand-out videos you and your audience will be obsessed with.


If you’re spending eight hours in CapCut and watching other creators’ beautiful content, wondering how they get it to look so darn good, you’ve landed in the right spot.

Videos start at $120 each for a 3-minute final video!

Check out my edits!
Get in Contact!

Here are some nice things past clients have had to say about my work!

  • “Sarah turned our social media from an afterthought into our main lead generation channel. She built a strategy that actually sounded like us, evolved with our growth, and never felt forced or generic. If you want authentic brand-building, not just content for content’s sake, Sarah is awesome!”
    Callum // SEO Agency
    Founder @ Otto Media
  • “Sarah did excellent work managing our Instagram account. She consistently met all deadlines, was highly organized, and always brought fresh, trend-savvy ideas to the table. Her understanding of community engagement made her a real asset to the team. She was proactive, creative, and reliable — exactly what we needed, especially as she stepped in to support us during a period of transition. I really appreciated her contributions and would absolutely recommend her to anyone looking for a social media manager who knows her craft and goes the extra mile.”
    Skye // App development
    @ Luni
  • “Sarah is great to work with. Recommend! She had really good ideas and her strategy was spot-on as she helped us set up our social accounts from scratch.”
    Tanja // Menopause startup
    Unpause Posse
  • “Sarah was excellent to work with! Provided great ideas and implemented them as well.”
    Hagai // gaming expert
    Founder @ Daily Jigsaw Puzzle
See my full client portfolio!

Here are some past results!

  • Helped a maternity brand surpass their three-month follow goal in just one month, grew their reach past 200,000 — which they’d never done before!
  • Filled an SEO agency owner’s pipeline in their first six months — so successfully they grew from 2 to 14 team members.
  • Landed 50+ sales on a pelvic floor yoga teacher’s mid-ticket launch despite her small audience.
  • Consistently brought in 10,000,000+ views per month for an AI-powered app startup’s Instagram.
  • + SO much more.
What’s the next step?!

We’ll work wonderfully together if…

  • You’ve already built something real — not just an idea, a brand with actual traction — and now you want it to be undeniable.
  • You’re running ads and converting, but your organic feels like a ghost town next to your ad account.
  • “Just get the sale” doesn’t sit right with you. You want people who come back, not just people who checked out once.
  • You want a brand world — story, personality, a reason to remember you — not another feed of product shots.
  • You want to hand this to someone who thinks like an owner, not someone who needs a brief for every decision.
  • You want premium, done-for-you work — not a cheerleader, not a course, not another task on your to-do list.

We’ll might not work wonder-fully together if…

  • You want to flip product, not build a brand.
  • You’re chasing loopholes, hacks, or anything gray-area.
  • You’re still deciding whether this is a real business.
  • You want “post more” with no strategy behind it.
  • Cheap and fast matters more to you than right and lasting.

I’m not a plumber, but if there’s ($$$) leaks in your digital ecosystem….

I’m the next best thing. (With a track record to prove!)

Let’s patch them up!